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A physician & a badass student show the path for shedding weight by shedding body shame.

Why do only 20% of people who lose weight keep off those extra pounds successfully? Dr. Janice Asher can answer that question because she’s living proof of that 20% success group.

Four years ago, while practicing medicine at the University of Pennsylvania, Dr. Asher met a patient who was a student at the time. The student had recently lost a tremendous amount of weight – and kept it off. That patient and doctor relationship evolved into a collaborative process, and today, Dr. Asher and Jae Rivera are co-authors of the new book, “The Permanent Weight Loss Plan.

Dr. Asher has maintained a 30-pound weight loss for six years; and for the past three years, Jae has kept off the 140 pounds she lost!

Their achievements have been driven by severing the relationship between food and shame. So here’s the question for you: aren’t you tired of feeling bad about yourself?